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With growing health concerns like obesity and diabetes, the US government is considering placing an additional tax on sugary drinks. The profits from the tax could go to fund health care initiatives. Soda is fairly price elastic - if the price were to change drastically, the demand for it would most likely decrease. So, either people will immediately curb their appetite, or the government will take the additional profits from the tax to educate the population about the adverse effects of sugar overdose.